Opti-Port helps members develop and execute on effective marketing strategies designed to optimize return.
Opti-Port can facilitate your direct-to-patient marketing in a cost-effective and measurable way, allowing you the ability to track the return on your marketing investments.
MARKETING MASTERMIND GROUP
An in-depth workshop that brings together marketing managers and directors from Opti-Port member organizations to share best practices for optimizing the marketing of multi-location eye care practices.
WEBSITE OPTIMIZATION ANALYSIS
Opti-Port's optimization tool systematically evaluates your website's ability to rank highly on search engines and effectively drive traffic to your site.
CONTACT US FOR MORE INFORMATION
As an Opti-Port member, you will have unprecedented access to proven marketing solutions that can help you better target your patients, no matter the size of your organization or the demographics of your audience. Whether you want to provide a more convenient way for patients to schedule an exam or reorder, target email blasts, or simply analyze your current presence in the marketplace, we can help you get the most out of your marketing efforts.
In The News
"It's not often you get to come together with a group of
like-minded people with similar roles and responsibilities as yourself."
All eye care practices have the same objective when it comes to marketing - to get more footsteps through the door and patients in the chair. But the relatively high cost of traditional marketing, coupled with the challenges of measuring results, keeps many practices from employing effective marketing strategies designed to optimize returns.
Opti-Port facilitates direct-to-patient marketing on behalf of our members in a cost-effective and highly measurable way, allowing members the ability to track the returns on their marketing investments.
When an Opti-Port member tested direct mail recall against text/e-mail recall, they found direct mail resulted in a 30% increase in response. Click here to learn more about Opti-Port's Direct Marketing program.
The Opti-Port Marketing Mastermind group combines brainstorming, education, peer accountability and support in a group setting in order to sharpen your practice's marketing and personal skill set.
This group meets virtually several times per year and in-person once a year for an in-depth roundtable discussion with marketing managers and directors from other Opti-Port members. During the meeting, attendees compare their marketing initiatives and explore the most effective methods of acquiring new patients and retaining your existing ones.
At this day and a half workshop, participants challenge one another to:
Benchmark their own marketing metrics with the group's
Set powerful goals AND outline plans to achieve them
Consider alternative marketing tactics to better acquire new patients
Send an email to [email protected] for more information.
In today's digital landscape, it's imperative for any business to have an optimally functioning website. One that effectively captures the leads necessary to acquire new patients, thoroughly expresses your brand's message and identity, and that is properly optimized to rank highly on search engines. How would you rank your website's functionality today?
Let Opti-Port help you take the guesswork out of evaluating your practice's site with its innovative Website Optimization Analysis. This analysis systematically evaluates your site's ability to rank highly on search engines, drive traffic and effectively grow your patient base.
Fill out the form below to request a complimentary analysis of your website!
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12125 Woodcrest Executive Drive, Suite 100
St. Louis, MO 63141
Tel: (314) 743-0781
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