This article originally appeared in Vision Monday.
ST. LOUIS—CLX, a contact lens ordering, managing and marketing system, has introduced enhanced functionality designed to give patients the ability to order directly from their eyecare provider’s website.
“My CL Store appeals to a patient’s desire to purchase online at their convenience, and it appeals to the ECP who wants a simple way to implement e-commerce solution without unexpected costs. Our goal is to make ordering and payment easy for the patient, and to make website integration and collections easy for the practice,” said Jeremy Bono, CLX product manager.
For ECPs already using the CLX contact lens management software, the My CL Store is easily integrated. CLX System provides a practice branded link to place on the practice website and to use in various patient communications. On accessing the link, patients simply fill out their general personal info, their prescription, and select a shipping method and payment choice. All orders are queued in CLX until the practice verifies the order and submits it to their distributor of choice for fulfillment and shipment directly to the patient. Patient payments flow directly into the practice banking account.
Mark Johnson, president at Virginia Eye Institute, said he has been impressed by this new CLX feature. “For years we’ve been looking for a solution to make ordering easy for our patients. We do our best to fit annual supplies, but when we can’t, these patients now have a familiar online resource to order from. Having this system available also cuts down on phone calls for reorders from our patients, which saves our team time every day, but also allows for us to be responsive to a patient’s request to order.”
This is the second major marketing component added to CLX system in the past 6 months. Late last year, CLX introduced MY CL Reorder, an automated text and email notification for patients due to reorder that provided simple “click-to-reorder” functionality.
The CLX system also offers other capabilities, according to Bono. “Efficient patient marketing, along with the ordering, tracking and reporting features of CLX, all help our customers better understand, manage and grow the contact lens side of their business.”