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CLX Intros On-line Contact Lens Re-ordering

This article was originally published in Vision Monday VMail Technology.

Product: My CL Store

Top Line: CLX, a contact lens ordering, managing and marketing system, is introducing My CL Store, which offers enhanced functionality designed to give patients the ability to order directly from their eyecare provider’s website.

“My CL Store appeals to a patient’s desire to purchase online at their convenience, and it appeals to the ECP who wants a simple to implement e-commerce solution without unexpected costs. Our goal is to make ordering and payment easy for the patient, and to make website integration and collections easy for the practice,” said Jeremy Bono, CLX product manager.

Close Up: For ECPs already using the CLX contact lens management software, the My CL Store is easily integrated. CLX System provides a practice branded link to place on the practice website and to use in various patient communications. On accessing the link, patients simply fill out their general personal info, their prescription, and select a shipping method and payment choice. All orders are queued in CLX until the practice verifies the order and submits it to their distributor of choice for fulfillment and shipment directly to the patient. Patient payments flow directly into the practice banking account.

The CLX system is capable of much more than capturing reorder business according to Bono. “Efficient patient marketing, along with the ordering, tracking, and reporting features of CLX, all help our customers better understand, manage and grow the contact lens side of their business.”

Vital Stats: CLX System is a cloud-based management platform specifically designed to improve the efficiency and accuracy of contact lens administration as well as to provide valuable data and robust metrics reporting.; (314) 743-0781


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