This article originally appeared in Review of Optometric Business.
The CLX System, a contact lens ordering, management and patient marketing system, is now fully integrated with ophthalmic distributor OOGP, providing OOGP customers the opportunity to order contact lenses, manage returns and capture reorders in a simple, web-based system.
“The automated integration between CLX and OOGP gives our mutual clients the ability to seamlessly order contact lenses, check order status and manage returns online, significantly reducing administration time for ECP staffs and improving the patient experience within the practice,” says Jeremy Bono, manager of the CLX System. “CLX integration with several leading practice management systems can boost office productivity even further."
Besides streamlining the ordering process for OOGP customers, CLX provides easy-to-use, detailed reports designed to reveal key practice metrics and help guide management strategies for enhanced profitability within the practice. “By integrating the OOGP ordering system with CLX, we’re not only able to ease the ordering process for our customers, but to extend to them the additional resources that CLX offers its users,” says Kent Surdal, OOGP vice-president and general manager.
Those resources, according to Bono, include such innovations as the CLX Catalog, an online, daily updated contact lens catalog; Price Check, a monthly tracking of “online” competitive pricing; and My CL Reorder, automated patient e-mail and text communications designed to capture contact lens reorders between exams.