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CLX System Releases My CL Reorder to Increase Capture Rate and Patient Loyalty

This article was originally published in Optometric Management.

CLX, a contact lens ordering, managing and marketing system, has introduced enhanced functionality designed to auto e-mail and text patients due to reorder contacts. My CL Reorder identifies patients due to reorder contact lenses and automatically sends emails or texts prompting them with a link to reorder their prescription contact lenses. Credit card payments are deposited in the practice bank account, and the order is forwarded directly to a preferred practice distributor who then ships the refill directly to the patients. Jeremy Bono, CLX product manager, said, “Too many patients are reordering contact lenses from an online retailer or superstore, and not from their personal O.D. With My CL Reorder, our customers are able to remind patients when it is time to reorder and provide a fast, secure online reorder option. More information can be found at


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