Get Ahead of Digital Marketing Trends at an Interactive Workshop with Strategist Eugene Shatsman



Make 2018 Your Digital Marketing Breakthrough Year

Most practices struggle to identify the right level of attention to invest on SEO, social media, website management, or social reputation. Break through the noise and learn what works at an interactive keynote led by digital marketing strategist Eugene Shatsman during Opti-Port's Marketing Mastermind Meeting.

Digital Marketing has experienced monumental transformations over the last 12 months. Find out how to take advantage of these changes before others catch up. Learn what’s new, what’s working, and what’s on the horizon while developing a core framework to hold your marketing team accountable and demystify your digital marketing activities.

In a fast-paced interactive keynote, Eugene Shatsman of National Strategic will unveil new data, build strategies, share examples and work through exact tactics to make your takeaways fully actionable and meaningful to your practice. You’ll gain fundamental insights into how digital marketing has changed – and how you can stay ahead of any competing ECP.


Are You Investing In the Right SEO Strategy For Your Practice? Instead of just trying to follow Google’s latest algorithm changes, you’ll be exposed to some of the latest (unpublished) research showing you the new hot real estate in Google’s search results. These findings have saved practices thousands on Adwords advertising, while making the case for strategic reputation management. It’s not enough to just get reviews for your location anymore – it’s time to turn your reviews into lead generation through innovative Search Engine Optimization techniques your practice can start using right away.

How Do Recent Developments In Social Media Impact What Your Practice Should Be Doing? The last six months have brought a flurry of changes to Facebook’s platform for business. Find out practical options for posting content – and develop a clear framework for what not to do. Learn about the latest technology now available to ECPs and how some practices are using it to capture new patient volume.

How Do You Know If Your Website Is Fully Optimized To Benefit Your Pracice? Every practice has a website – but over 92% of practices don’t get the most out of this powerful asset. Is it turning visitors into long term patients? Is it using current traffic to retarget prospects later? Find out today’s must-have technology and new metrics that will enable you to create an accountability blueprint and ensure that your website is taking advantage of every click.

Key Takeaways


You will learn some of the most innovative digital marketing tricks paired with sound long-term strategies that allow you to take advantage of “what’s working now” while solidifying a foundation for future digital growth. There’s no question that patients are increasingly using online resources to make decisions about your practice – and after this pointed, hands-on training, you’ll be armed with insights and action items to fully take advantage of the latest trends.

Click here to learn more about attending this game-changing workshop.


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