Each year, Opti-Port member owners, principals and marketing teams come together to share best practices, keep up-to-date on the latest marketing trends, and learn together.
This year’s Marketing Mastermind Meeting on October 6-7 will be a little different from years past as it will be held virtually, but what makes the meeting great at its core has not changed:
Interactive! As always, attendees will share their experiences, ask questions and learn together. Register today, and we will send you access instructions for the virtual event.
Relevant! Agenda topics are determined by feedback from YOU, the members. If you have anything specific you’d like to cover, email erin.meyer@optiport.com and we will do our best to work it in.
Cutting Edge! Hear from fellow members and marketing experts alike on the latest digital marketing trends and research.
If you’ve never attended this meeting before, this year’s virtual event is a great time to join your fellow members and learn why fellow members bill this event as “Opti-Port’s most interactive meeting."
AGENDA HIGHLIGHTS:
KEYNOTE: Research-Based Marketing Insights and Opportunities, Marketing Strategist Eugene Shatsman, National Strategic
Marketing strategist Eugene Shatsman of National Strategic Group is back by popular demand to share his expertise, knowledge and research on emerging marketing trends, and custom insights from his team’s work with fellow Opti-Port members on marketing multi-office practices.
Innovating Patient Communication throughout the Patient Journey, Samantha Gray of Dr. Tavel Family Eyecare
Hear from fellow Opti-Port member Dr. Tavel Family Eyecare on their organization’s new and innovative approach to patient engagement and communication. Followed by a discussion on optimizing communication throughout the patient journey.
Most Successful Marketing Campaigns of the Year
Consistently the highest-rated workshop of the meeting, during this session each member company will share a brief presentation on their best marketing campaign or initiative over the last year. As a group, we’ll discuss why this campaign was so successful, what worked well, and what might be tweaked before running again.
Optimizing Contact Lens Sales and Marketing
Review tools, programs, and upcoming opportunities available to Opti-Port members designed to help optimize and grow your contact lens business.