Marketing in a Climate of Uncertainty



Are you still using the same marketing techniques you were at the beginning of 2020 despite a global shift to a “new normal?” Recent events have turned the world of marketing upside down and relying on a traditional demographic approach is almost certainly underserving your practice. In this one hour session, Eugene Shatsman, Managing Partner of National Strategic Group, will share the key psychographics of today’s eyecare consumer with you.


You’ll learn:

  • Three main buying motivators in the current marketplace

  • Messaging that resonates with each of today’s consumer types

  • Advanced techniques for capturing essential data about your target audience

  • How to use KPIs in your practice to measure and predict the success of your marketing efforts

PLUS, Eugene has promised to share NSG’s proprietary market data with all registered participants after the session concludes. If you’ve been wondering what steps you need to take to ensure your practice succeeds in this volatile market, you can’t afford to miss this session. Please note we are limiting the total number of attendees to keep this live event interactive. Register here to reserve your spot.


Eugene Shatsman is the Managing Partner of National Strategic Group – a full service digital marketing and strategy powerhouse specializing in practice growth for the Vision industry. For over a decade, National Strategic’s team has deployed innovative digital tactics with a unified strategy to transform the way optical practices approach marketing.


Members: Click here to register and learn more.


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