This article originally appeared in Vision Monday.
Opti-Port, a national alliance of leading multi-office eyecare providers, announced on Tuesday a partnership with National Strategic Group to strengthen its digital marketing service offerings to members. National Strategic Group is a full-service marketing company based in Cleveland that provides clients with a comprehensive suite of marketing tools designed to maximize return on investment, or ROI. For more than 17 years, Opti-Port has been dedicated to helping its members build better eyecare practices, which includes robust marketing support, the company said, adding that members often cite cost-effective direct marketing mailers for patient recall and a subscription-based contact lens marketing solution as key benefits. “We found that a lot of our members were searching for best-in-class digital marketing services for reputation management, SEO, social media, and online lead generation. Our goal is to stay on the leading edge in offering the most advanced marketing concepts to our members,” Opti-Port president and chief executive officer Jim Edwards said in the announcement. In a pilot phase of the partnership, National Strategic Group generated digital marketing success for several Opti-Port members, including Chicago’s Rosin Eyecare, according to the announcement. “National Strategic helped us improve our online reputation and launch a new website to improve SEO. Within 3 months our website visitors doubled,” Rosin Eyecare's co-president and marketing director Jamie Rosin said in the announcement. Edwards added, “We chose National Strategic Group because we knew they could enhance the digital side of our offerings. They are a deep company in terms of the breadth of experts that they have in the various segments in the digital marketing channels and the eyecare industry.” National Strategic will be an extension of Opti-Port’s marketing agency offering available to its members. All Opti-Port members are eligible to receive a complimentary Strategic Growth Blueprint by National Strategic as well as discounts on the following services: marketing strategy, search engine optimization, social media marketing, digital reputation management, and online lead generation, according to the announcement. “What sets Opti-Port apart from other groups is their commitment to addressing so many of the needs of independent eyecare practices. We are proud to work with a company that is so dedicated to helping its members grow their practices,” said Eugene Shatsman, managing partner of National Strategic Group.