Tips for Reaching More Customers with Social Media



3 Must Have Elements for Social Media to Work


1. You must be consistent

Consistency creates momentum. If you are limited on time pick TWO strategies and carry them out consistently.


2. You must be a good social media citizen

While some of the tips may seem more like social media best practices, keep in mind that growing on social media is as much about keeping your current followers as it is about gaining new ones.


3. You must know what your audience really wants

What you think they want and what they actually want may very well be two different things. Take a look at your analytics to see which types of posts and content have been most popular; this is what they want to see more of.


Top 10 Ways to Get More Social Media Followers


Social media marketing needs an audience to work. But how do you build your social media audience? Here is a checklist with the top 10 ways to acquire followers and keep them!


Post original, relevant content

This could be time consuming, but original content is important to engaging your audience


Link to your social media accounts on your Contact and About Us pages

These visitors are already reaching out to you; give them another way to connect with you


Promote your social accounts in-store

Offer your in-store guests an incentive to like or follow you on social media


Be relatable

Ensure you profiles and content are relatable and encourages your fans and followers to share; this will make sharing your content with their friends feel like less of a risk


Streamline your efforts

Being active and engaged on a few social networks will net you more followers over the long haul than sporadically posting on many networks


Use relevant hashtags

Adding a hashtag to your post can get your content in front of a wider audience


Offer incentives for people to follow or like you

Offer your social media followers exclusive discounts, freebies, or coupon codes


Inject some humor

Evoking emotions through your posts is great for increased sharing. Posting funny or happy content will net you more sharing overall.


Make sure your social media usernames are consistent

If you want people to actually find you when they search for you by name, make sure your account handles and usernames match your business name


Share other people's content

Share posts, images, and tweets from other businesses, and they’ll be more likely to share yours.


How To Set Social Media Goals - S.M.A.R.T.


S - Specific

The more specific you can be with writing down your objective, the easier it will be to clearly see what it is you need to accomplish. Often, answering the five “W” questions - Who, What, Where, Why, and Which can help you achieve greater specificity.


M - Measurable

Can your goal be measured? How will you know when you’ve achieved your goal?


A - Attainable

Another way of putting this is “realistic.” Is it possible to achieve the goal you’ve set for yourself?


R - Relevant

For businesses, a relevant goal means that it has the potential to impact your business objectives, vision, or values.


T - Time-Bound

Give your goal a deadline


Posted with permission from Zyloware.

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