JUNE 12-13, 2018 | CHASE PARK PLAZA | ST. LOUIS
The Opti-Port Marketing Mastermind group combines brainstorming, education, peer accountability and support in a group setting in order to sharpen your practice's marketing and personal skill set. This group meets virtually several times per year and in-person once a year for an in-depth roundtable discussion with marketing managers and directors from other Opti-Port members. Click here to register for this year's meeting.
Keynote and Interactive Workshop with Digital Marketing Strategist Eugene Shatsman
Disruptive Changes In SEO, Reputation Management and Social Media Are Redefining Digital Marketing For ECPs - Learn What's New, Get Ahead of the Trends and Grow Your Practice
Learn the most innovative and insightful techniques custom tailored to ECPs from Keynote Speaker Eugene Shatsman of National Strategic Group. In this information-packed, interactive and engaging session, Eugene will unveil unpublished research by his team, showcase new marketing techniques, and demystify constant areas of confusion in digital marketing. He will offer practical advice for building a long term strategic foundation while presenting actionable next steps for each participant’s practice.
Topics covered will include:
Investing in the right SEO, Google’s newest and most-desirable real estate and how to get there.
Getting ROI on patient reviews and leveraging reviews to be found by prospective patients.
Adapting your social media strategy after recent Facebook developments.
Latest technology to target and attract new patients using social intelligence platforms.
How to tell if your website is fully optimized and preforming for your practice.
Key numbers you have to know to hold your marketing team accountable for digital performance.
There’s no question that patients are increasingly using online resources to make decisions about your practice – and after this pointed, hands-on training, you’ll be armed with insights and action items to fully take advantage of the latest trends.
Other Marketing Mastermind Meeting agenda topics:
Event marketing
Rebranding the traditional eye exam
Video strategy
Promoting LASIK
Members: Click here to download presentations from previous meetings.
Contact us today to learn more about this year's Marketing Mastermind Meeting.