DITA's Success with La Paz Optometric
Below you can see what Nancy of La Paz Optometric had to say about their success and experience with DITA. To learn more about DITA, reach out to Mark Haupt at mark.haupt@dita.com or 805-704-4355.
We started working deeper with DITA after news about the Opti-Port agreement. We were excited to learn about the discount through the program but also wanted to see how we could maximize our potential and sell-through with the brand. A DITA representative has visited several times to refresh the assortment, train our staff and help us merchandise. Since then, we have recorded excellent sell-through and the customer service has been excellent. We are also working with DITA to review DITA Lancier for one or two of our other practices. The quality, styling and pricing for DITA Lancier are very attractive. We were able to demo the performance sun lenses and the optical quality is outstanding. I am excited to use their fully-integrated Rx program with this collection. DITA Lancier is more classic in styling compared to DITA and the price points are more moderate. We think this fills a demand from our patients in the accessible luxury category.