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Join Us at the 2024 Practice Development Workshops!

Maximize your practice's marketing and managed care operations with Opti-Port's 2024 Practice Management Workshops. Held back-to-back in Chicago, IL, the Marketing Mastermind Meeting and Managed Care Workshops are thoughtfully planned to optimize your ability to attend both workshops while fostering invaluable connections with peers who share your objectives. 

Both events provide a comprehensive day and a half of specialized content. The Marketing Mastermind Meeting caters to ODs, practice owners, principals, and marketing personnel; while the Managed Care Workshop targets ODs, office managers, billing managers, billers, and back-office staff. Recognizing the potential overlap in interest, the meeting schedule has been thoughtfully arranged to accommodate participation in both workshops.

Registration is free, inclusive of meals, and optional social events are available. Additionally, our members can enjoy a special accommodation rate of $279 per night from June 9th - 12th. Don't miss this opportunity to enhance your practice's success - reserve your spot today!

Marketing Mastermind Meeting: June 10th - 11th

The Marketing Mastermind Meeting offers an exceptional opportunity for owners and marketing staff to expand their knowledge and skills. Dive into the latest trends in optometry and eyewear demand, participate in a Specialty Differentiator Workshop that will cover topics like Myopia Management, Dry Eye, and marketing strategies for Luxury and Affordable Brands, along with practical case studies on Social Media effectiveness. Plus, learn innovative approaches to attracting new talent and marketing for hiring purposes. Elevate your marketing expertise and personal skill sets with this invaluable education experience. Click here to learn more!

Managed Care Workshop: June 11th - 12th

The Managed Care Workshop presents a robust agenda tailored to meet the needs of practice managers, billing managers, and back-office staff. Explore in-depth sessions on crucial topics such as reimbursement rates, claim processing, network participation, and patient eligibility verification. Discover new strategies and tools designed to elevate your practice's performance in managed vision care insurance. Gain valuable insights and practical solutions to streamline your operations and optimize revenue. Don't miss this opportunity to stay ahead in the dynamic landscape of managed care. Click here to learn more and explore the meeting agenda!

A Dynamic Dual Conference Experience:

"Participating in both the Marketing Mastermind and Managed Care workshops was incredibly valuable and convenient. Getting innovative marketing strategies tailored specifically for practices the first half of the meeting and informative discussions on managed care dynamics the second, was truly impressive. What stood out was the emphasis on practical, actionable strategies that could be immediately implemented, from digital marketing techniques to enhancing patient experience and navigating billing and managed care challenges. The energy and enthusiasm of fellow attendees created a vibrant atmosphere that fostered both learning and networking. We look forward to attending again this year!"

- Dan Bristol, OD


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