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Thu, Oct 01


Online Event

2020 SPARK Conference (Virtual)

The Opti-Port SPARK Conference is designed to facilitate information sharing amongst like-minded business owners focused specifically on managing multi-office optometric businesses.

Registration is Closed
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2020 SPARK Conference (Virtual)
2020 SPARK Conference (Virtual)

Time & Location

Oct 01, 2020, 9:00 AM – 3:30 PM CDT

Online Event


About the event

2020 Opti-Port SPARK Agenda

Keynote Presentation

Traction: Operating Your Business 100% Strong During Uncertain Times 

Keynote Presenter Mike Paton

Back by popular demand, best-selling author Mike Paton gives attendees an overview of the Entrepreneurial Operating System (EOS) and illustrates the  importance of the Six Key Components of any great business – Vision, People, Data, Issues, Process, and Traction – while leading in a crisis. 

In this fast-moving session full of actionable takeaways, you will:

  • Get a clear sense of how weak or strong your own business is in the 6 Key Components of EOS
  • Learn from real-world "best practices" of leaders applying EOS during this time of crisis
  • Engage in an "open and honest" panel discussion/issues-solving session designed to help you better harness EOS and get everything you want from your business

Afterwards, there will be roundtable discussion and Q&A with The Eye Doctors, Empire Optical, and Dr. Tavel Family Eyecare about implementing EOS in their practices. 

Breakout 1: Executive Roundtable

Join your fellow Opti-Port member company executives to discuss tackling unique challenges facing our organizations during the COVID-19 crisis and to share strategies and tactics for effectively managing unemployment, rehiring, maximizing profitability, and more.

Breakout 2: Managing Patient Expectations During the Pandemic

As we face unprecedented operational challenges, navigating patient expectations is more challenging than ever before. During this member-to-member discussion, we’ll discuss the following: Are you experiencing any service delays with frame vendors and labs? If so, how are you communicating this to your patients? In what way has your overall patient communication changed?

MEMBER PANEL: Recruiting and Retaining A Players

Building the right team and retaining your top talent is critical for success today. We can’t afford to lose time, money and results from a bad hiring choice. The cost of finding, interviewing, engaging and training new employees is high. However, hiring great employees is only the first step. How do we retain them, and overcome obstacles during the current crisis? How can we do both? This session will take a closer look at fellow member’s processes for recruiting, hiring interviewing and retaining “A” players, along with how these processes may have changed during the current pandemic. 

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