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Thu, Mar 26


Executive Conference Center (8th Floor)

SPARK at Vision Expo East 2020


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SPARK at Vision Expo East 2020
SPARK at Vision Expo East 2020

Time & Location

Mar 26, 2020, 8:00 AM

Executive Conference Center (8th Floor), 1601 Broadway, New York, NY 10010, USA


About the event


The Opti-Port SPARK Conference is designed to facilitate information sharing amongst like-minded business owners focused specifically on managing multi-office optometric businesses. Because of this best practice sharing, attendees are able to spark ideas, spark connections and spark growth for their companies each year. 

Opti-Port does not have a specific room block this year, but Opti-Port members have access to preferred hotel pricing through Vision Expo. We recommend members stay at the Crowne Plaza Times Square at 1605 Broadway, Manhattan, NY. Opti-Port's SPARK Conference is being held at the AMA Executive Conference Center, which is in the same building as the Crowne Plaza Time Square. 

To book a hotel through Vision Expo:

  1. Go to the Vision Expo East Website.
  2. Click on Plan, then select Hotel + Travel from the drop down menu. Select “Book Hotel” on the left side of the screen.  
  3. On the left side, you will need to indicate if you are an attendee or exhibitor.  
  4. You will be able to select your check-in and check-out dates on the right side under “Make A Reservation"
  5. We recommend staying at the Crowne Plaza Times Square, 1605 Broadway, Manhattan, NY.   

Vision Expo has provided a registration link for Opti-Port members that offers free exhibit hall registration, access to the OPTImum Lounge, 15% off education (excluding total office packages), and 1 lunch each day of the show. Click here to register. 

Keynote Presentation: Mike Paton

TRACTION: Get A Grip on Your Business

In this dynamic keynote presentation, best-selling author Mike Paton will illustrate for attendees the importance of The Six Key Components™ of any great business: Vision, People, Data, Issues, Process, and Traction. Learn how to strengthen and manage each of these Key Components to get your business operating “100% Strong.”

Following the keynote presentation, Paton will lead a workshop as we dive deeper into the Six Key Components that make up the Entrepreneurial Operating System® and we’ll discuss specifically how each of these relate to the eye care industry. 

Other Agenda Items

Maximizing the CLX Experience

Are you getting the most out of the CLX System? Learn about and discuss tips and tricks for maximizing your use of CLX features that can help increase your margins and CL revenues. 

Training and Implementation Best Practices

Come hear about how you can improve training and implementation in your practice, as we discuss incentives, training platforms, potential pitfalls, and more. 

Recruiting and Retaining "A" Players

Building the right team and retaining your top talent is critical for success today. We can’t afford to lose time, money and results from a bad hiring choice. The cost of finding, interviewing, engaging and training new employees is high. However, hiring great employees is only the first step. How do we retain them? How can we do both? This session will take a closer look at fellow member’s processes for recruiting, hiring interviewing and retaining “A” players.

Turning the Page on Employee Turnover

Employee turnover is costly and disruptive. But staff retention is about more than just pay, bonuses, and other kinds of extrinsic rewards. Employees make decisions on whether to stay or leave practices based on culture and the environment that you establish within your practices. As business leaders, you have the opportunity to serve patients all while helping your employees find fulfillment in their days, reducing staff turnover and growing profits. This interactive session will give you immediate actions you can take to ensure that your employees not only stay, but are motivated to perform their best, day after day.

And more!

Watch highlights from SPARK at Vision Expo West 2019

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