Does Your Organization Have An Integrator And A Visionary?

Updated: Feb 19

Enjoy the following content preview of “Traction: Get a Grip on Your Business.” Reserve your spot to hear more on the “Traction” methodology and EOS from our keynote speaker Mike Paton at the 2020 SPARK Conference at Vision Expo East. Read Part 1, Part 2, Part 3, Part 4.


Part 5: Integrator vs. Visionary


"Understanding and implementing this concept is eye-opening and empowering. Frankly, it has also kept some partners from killing each other."

- Gino Wickman, Traction: Get a Grip on Your Business


Does Your Organization Have an Integrator and a Visionary?


Integrators maintain business harmony


The integrator is the person who harmoniously integrates the major functions of a business (sales/marketing, operations, finance). They are the glue that holds the company together. Integrators are typically very good at leading, managing, and holding people accountable, and they love running the day-to-day aspects of the business.


Visionaries drive creative thought and innovation


By contrast, the visionary is typically very creative, constantly coming up with new ideas. They're great solvers of big ugly problems (not the little practical ones). The culture of the organization is very important to them, because they usually operate more on emotion and therefore have a better barometer of how people are feeling.


It's common for a company to have a visionary but no integrator. This causes real struggle, because the visionary is frustrated with his or her lack of traction. The visionary/integrator relationship is a two-piece puzzle. Even the most inspiring visionaries cannot do it all, and the ideal integrator will fill the void, seal the gap, and complete the winning formula. Watch this video to see this in action.



Accountability Chart


When you create your company Accountability Chart, you’ll identify the major functions of your business and fill these roles with leaders who are accountable for driving results in each area. Click here to download the EOS Accountability Chart.



  • CLX-Icon
  • Facebook Social Icon
  • LinkedIn Social Icon
  • Twitter Social Icon